Google Analytics

What you get

Search Console says how often Google shows and clicks your pages. Analytics says what happens after the click: how many visits came from organic search, how many were engaged, and how many turned into a conversion (a key event such as a form submission or a phone click). Gralus imports it daily and shows it on the Search traffic page, the Overview, on published drafts and in the task list.

Connect

Settings → Analytics → Connect Google Analytics. Choose the Google account that can see the site's GA4 property and allow read-only access. Gralus picks the property whose name contains the site's domain; if none or several match, you choose one.

The permission is read-only and you can remove it at any time at myaccount.google.com → Security → Third-party access.

What happens next

The first import pulls the last 90 days. After that the newest 10 days are refreshed every day, because Google finishes processing a day up to 48 hours later.

• Search traffic page: two tiles, Organic visits and Organic conversions, and two columns, Visits and Conv., in the Top pages table, matched by URL path.
• Overview: one tile, Organic visits, with the conversion count.
• Published drafts: a line "Since publish: N organic visits · M conversions" for the page's path.
• Tasks: "Visitors but no enquiries on …" for pages with 100+ organic visits and no conversion in 28 days, and "Organic visits fell on …" for pages that lost more than 40% against the 28 days before.

What counts as a conversion

Conversions are the events you marked as key events in Google Analytics → Admin → Events. Settings → Analytics lists the ones seen from organic search in the last 28 days. If the list is empty, mark the events that matter (form submissions, phone clicks, bookings) in Google Analytics; the next import picks them up.